In addition, they are robust and safe, although if they are not used correctly, they can give a boring image. The squares give us an idea of stability. In this category you must also include other types of circular shapes, such as ellipses. They can also represent the constant movement. Possibly, it is the most used form in logos, either as the form of the logo itself or closing it. The circles give an aspect of fullness, something finished. The Forms and Their MeaningsĪt this point, we will make a list with some of the essential geometric shapes and the meaning and image that each one of them gives us, accompanied by examples of recognizable logos that make good use of their principles. It is interesting to have all these references in mind and mix them effectively when designing. Recently we gave you as an example the rule of thirds and its use in design. It is important to make use of other composition tools that we have at our disposal. We do not want to forget that these logos do not completely base their meaning on their geometric form. And specifically, how they have been used to create logos. Once we have done this first organization, we will focus on the different geometric shapes and their use in graphic design. They can also represent ideas or feelings, such as emojis. They tend to be more stylized or simplifications of organic forms. Abstract forms – they are recognizable forms, but they are not real.Although at this point, we would also enter, for example, man-made forms, such as inkblots. They give us a more comforting feeling, since they tend to be forms that we find in nature, such as leaves, flowers or rocks. Organic forms – they are mostly irregular with free and asymmetric shapes.They give us an idea of order and efficiency. Circles, squares, rectangles, hexagons … are formed by regular patterns and are easily recognizable. Geometric forms – they are the first ones that come to mind when we think of shapes.We can gather forms into three basic groups: Each carefully chosen component helps people read the meaning of the correct logo. By understanding the role of the psychology of colour and form, as designers, we can control the meaning of a logo. In addition, we will see how these meanings have been used in some well-known logos.Īs we have spoken on other occasions, the psychology of colour is one of the essential aspects, and having a suitable colour palette says a lot about the meaning of our designs. Thus, we will position them with knowledge of the cause and looking for the desired effect. Therefore, it is important to know the meaning of each of the forms we use in our designs. People do not usually realise it, but we react differently to visual objects, affecting even our emotions and behaviour. When designing, the visual components are essential for the public to have an accurate perception of what we want to show them. All Our Premium Themes in a Theme Bundle See Themes
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |